{"id":1234,"date":"2021-07-23T17:54:20","date_gmt":"2021-07-23T17:54:20","guid":{"rendered":"http:\/\/dummy.xtemos.com\/woodmart2\/?p=1234"},"modified":"2026-09-21T13:27:44","modified_gmt":"2026-09-21T13:27:44","slug":"publicidad-via-publica-vs-digital","status":"publish","type":"post","link":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/","title":{"rendered":"Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]\t\t<div id=\"wd-6ab12f87f06ef\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6ab12f87f06ef text-left \">\n\t\t\t<p class=\"isSelectedEnd\">La publicidad en v\u00eda p\u00fablica y la publicidad digital parecen pertenecer a mundos diferentes. Sin embargo, pueden cumplir funciones complementarias dentro de una estrategia de medios.<\/p>\n<p class=\"isSelectedEnd\">La <a href=\"https:\/\/dasherandcrank.com\/wama\/publicidad-en-via-publica\/\"><strong>V\u00eda P\u00fablica<\/strong><\/a>\u00a0aporta presencia, cobertura geogr\u00e1fica y frecuencia, mientras que los <strong>medios digitales<\/strong> permiten trabajar con segmentaci\u00f3n, interacci\u00f3n y medici\u00f3n detallada.<\/p>\n<p class=\"isSelectedEnd\">Entonces, \u00bfcu\u00e1l conviene?<\/p>\n<p class=\"isSelectedEnd\">La respuesta depende del objetivo.<\/p>\n<h2>\u00bfQu\u00e9 aporta la publicidad en V\u00eda P\u00fablica?<\/h2>\n<p class=\"isSelectedEnd\">La publicidad OOH permite que una marca est\u00e9 presente en los espacios donde las personas circulan diariamente.<\/p>\n<p class=\"isSelectedEnd\">Puede incluir:<\/p>\n<ul data-spread=\"false\">\n<li>Carteles.<\/li>\n<li>Gigantograf\u00edas.<\/li>\n<li>Mobiliario urbano.<\/li>\n<li>Pantallas LED.<\/li>\n<li>Transporte p\u00fablico.<\/li>\n<li>Shoppings.<\/li>\n<li>Aeropuertos.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Una de sus principales fortalezas es la <strong>visibilidad constante dentro de una zona determinada<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Puede resultar especialmente efectiva para generar notoriedad, acompa\u00f1ar lanzamientos y construir presencia territorial.<\/p>\n<h2>\u00bfQu\u00e9 aporta la publicidad digital?<\/h2>\n<p class=\"isSelectedEnd\">Los medios digitales permiten llegar a diferentes audiencias mediante plataformas como Google, Meta, YouTube, LinkedIn y ecosistemas de publicidad program\u00e1tica.<\/p>\n<p class=\"isSelectedEnd\">Entre sus ventajas encontramos:<\/p>\n<ul data-spread=\"false\">\n<li>Segmentaci\u00f3n de audiencias.<\/li>\n<li>Flexibilidad presupuestaria.<\/li>\n<li>Optimizaci\u00f3n durante la campa\u00f1a.<\/li>\n<li>Remarketing.<\/li>\n<li>Medici\u00f3n de conversiones.<\/li>\n<li>Campa\u00f1as orientadas a performance.<\/li>\n<\/ul>\n<h2>V\u00eda P\u00fablica vs. Digital<\/h2>\n<table>\n<tbody>\n<tr>\n<th>V\u00eda P\u00fablica<\/th>\n<th>Digital<\/th>\n<\/tr>\n<tr>\n<td>Presencia territorial<\/td>\n<td>Segmentaci\u00f3n<\/td>\n<\/tr>\n<tr>\n<td>Alta visibilidad<\/td>\n<td>Interacci\u00f3n<\/td>\n<\/tr>\n<tr>\n<td>Cobertura geogr\u00e1fica<\/td>\n<td>Optimizaci\u00f3n continua<\/td>\n<\/tr>\n<tr>\n<td>Branding<\/td>\n<td>Branding + Performance<\/td>\n<\/tr>\n<tr>\n<td>Impacto f\u00edsico<\/td>\n<td>Medici\u00f3n digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u00bfPor qu\u00e9 combinarlas?<\/h2>\n<p class=\"isSelectedEnd\">Una persona puede encontrarse con una marca en un cartel mientras se dirige al trabajo y, horas despu\u00e9s, volver a verla en redes sociales o encontrarla cuando realiza una b\u00fasqueda en Google.<\/p>\n<p class=\"isSelectedEnd\">La combinaci\u00f3n permite trabajar diferentes momentos del recorrido del consumidor.<\/p>\n<p class=\"isSelectedEnd\">La <strong>V\u00eda P\u00fablica genera presencia<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">El <strong>ecosistema digital permite continuar la conversaci\u00f3n<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Por eso, en muchas campa\u00f1as no pensamos OOH y Digital como alternativas, sino como partes de una misma estrategia.<\/p>\n<h3>\u00bfQuer\u00e9s saber qu\u00e9 combinaci\u00f3n conviene para tu campa\u00f1a?<\/h3>\n<p>Analizamos objetivos, audiencia, ubicaci\u00f3n y presupuesto para dise\u00f1ar una estrategia de medios eficiente.<\/p>\n\t\t<\/div>\n\t\t<div id=\"wd-6ab12ff71acb0\" class=\" wd-rs-6ab12ff71acb0  wd-button-wrapper text-left\"><a href=\"https:\/\/dasherandcrank.com\/wama\/contacto\/\" title=\"\" target=\"_blank\" class=\"btn btn-color-primary btn-style-default btn-shape-round btn-size-large\">Hablemos de tu campa\u00f1a<\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":11089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[143,135],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medios-digitales","category-via-publica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?<\/title>\n<meta name=\"description\" content=\"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?\" \/>\n<meta property=\"og:description\" content=\"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Wama Producciones\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T17:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T13:27:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Wama Producciones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wama Producciones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/\"},\"author\":{\"name\":\"Wama Producciones\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/#\\\/schema\\\/person\\\/122f421b5db2eeeedef067ac74d2ba82\"},\"headline\":\"Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?\",\"datePublished\":\"2021-07-23T17:54:20+00:00\",\"dateModified\":\"2026-09-21T13:27:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/\"},\"wordCount\":509,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\",\"articleSection\":[\"Medios Digitales\",\"V\u00eda P\u00fablica\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/\",\"url\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/\",\"name\":\"Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\",\"datePublished\":\"2021-07-23T17:54:20+00:00\",\"dateModified\":\"2026-09-21T13:27:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/#\\\/schema\\\/person\\\/122f421b5db2eeeedef067ac74d2ba82\"},\"description\":\"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\",\"contentUrl\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\",\"width\":1672,\"height\":941},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/2021\\\/07\\\/23\\\/publicidad-via-publica-vs-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/#website\",\"url\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/\",\"name\":\"Wama Producciones\",\"description\":\"Hacemos que tu inversi\u00f3n publicitaria genere resultados\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/#\\\/schema\\\/person\\\/122f421b5db2eeeedef067ac74d2ba82\",\"name\":\"Wama Producciones\",\"sameAs\":[\"https:\\\/\\\/dasherandcrank.com\\\/wama\"],\"url\":\"https:\\\/\\\/dasherandcrank.com\\\/wama\\\/author\\\/tomas\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?","description":"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?","og_description":"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.","og_url":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/","og_site_name":"Wama Producciones","article_published_time":"2021-07-23T17:54:20+00:00","article_modified_time":"2026-09-21T13:27:44+00:00","og_image":[{"width":1672,"height":941,"url":"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp","type":"image\/webp"}],"author":"Wama Producciones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Wama Producciones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#article","isPartOf":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/"},"author":{"name":"Wama Producciones","@id":"https:\/\/dasherandcrank.com\/wama\/#\/schema\/person\/122f421b5db2eeeedef067ac74d2ba82"},"headline":"Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?","datePublished":"2021-07-23T17:54:20+00:00","dateModified":"2026-09-21T13:27:44+00:00","mainEntityOfPage":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/"},"wordCount":509,"commentCount":0,"image":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp","articleSection":["Medios Digitales","V\u00eda P\u00fablica"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/","url":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/","name":"Publicidad en V\u00eda P\u00fablica vs Digital: \u00bfQu\u00e9 Conviene?","isPartOf":{"@id":"https:\/\/dasherandcrank.com\/wama\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#primaryimage"},"image":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp","datePublished":"2021-07-23T17:54:20+00:00","dateModified":"2026-09-21T13:27:44+00:00","author":{"@id":"https:\/\/dasherandcrank.com\/wama\/#\/schema\/person\/122f421b5db2eeeedef067ac74d2ba82"},"description":"\u00bfV\u00eda P\u00fablica o publicidad digital? Conoc\u00e9 las ventajas de OOH y Digital y c\u00f3mo combinarlas dentro de una estrategia de medios.","breadcrumb":{"@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#primaryimage","url":"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp","contentUrl":"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp","width":1672,"height":941},{"@type":"BreadcrumbList","@id":"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/dasherandcrank.com\/wama\/"},{"@type":"ListItem","position":2,"name":"Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?"}]},{"@type":"WebSite","@id":"https:\/\/dasherandcrank.com\/wama\/#website","url":"https:\/\/dasherandcrank.com\/wama\/","name":"Wama Producciones","description":"Hacemos que tu inversi\u00f3n publicitaria genere resultados","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dasherandcrank.com\/wama\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/dasherandcrank.com\/wama\/#\/schema\/person\/122f421b5db2eeeedef067ac74d2ba82","name":"Wama Producciones","sameAs":["https:\/\/dasherandcrank.com\/wama"],"url":"https:\/\/dasherandcrank.com\/wama\/author\/tomas\/"}]}},"_links":{"self":[{"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":3,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":11126,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/posts\/1234\/revisions\/11126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/media\/11089"}],"wp:attachment":[{"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dasherandcrank.com\/wama\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}