{"id":10559,"date":"2026-02-24T19:54:45","date_gmt":"2026-02-24T19:54:45","guid":{"rendered":"https:\/\/dasherandcrank.com\/wama\/?page_id=10559"},"modified":"2026-09-04T01:20:27","modified_gmt":"2026-09-04T01:20:27","slug":"blog","status":"publish","type":"page","link":"https:\/\/dasherandcrank.com\/wama\/blog\/","title":{"rendered":"Blog de Medios"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=\u00bb.vc_custom_1771975004747{margin-top: 60px !important;margin-bottom: 30px !important;}\u00bb woodmart_css_id=\u00bb699e315a986a7&#8243; responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2OTllMzE1YTk4NmE3Iiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_gradient_switch=\u00bbno\u00bb woodmart_box_shadow=\u00bbno\u00bb wd_z_index=\u00bbno\u00bb woodmart_disable_overflow=\u00bb0&#8243; row_reverse_mobile=\u00bb0&#8243; row_reverse_tablet=\u00bb0&#8243;][vc_column]\n\t\t<div id=\"wd-6a70d76f7237a\" class=\"title-wrapper wd-wpb wd-set-mb reset-last-child  wd-rs-6a70d76f7237a wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight-600 wd-fontsize-xxl\" >Blog sobre Publicidad, Medios, Marketing y Estrategias de Comunicaci\u00f3n<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title reset-last-child  wd-fontsize-s\">En este espacio compartimos an\u00e1lisis, tendencias, gu\u00edas y recomendaciones sobre planificaci\u00f3n de medios, publicidad en Argentina, estrategias multicanal y optimizaci\u00f3n de campa\u00f1as para ayudar a empresas y profesionales a tomar mejores decisiones.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t[\/vc_column][\/vc_row][vc_row woodmart_bg_position=\u00bbleft-bottom\u00bb woodmart_disable_overflow=\u00bb1&#8243; css=\u00bb.vc_custom_1638803814969{margin-bottom: 80px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}\u00bb woodmart_parallax=\u00bb0&#8243; woodmart_gradient_switch=\u00bbno\u00bb row_reverse_mobile=\u00bb0&#8243; row_reverse_tablet=\u00bb0&#8243; woodmart_css_id=\u00bb61ae29603768a\u00bb responsive_spacing=\u00bbeyJwYXJhbV90eXBlIjoid29vZG1hcnRfcmVzcG9uc2l2ZV9zcGFjaW5nIiwic2VsZWN0b3JfaWQiOiI2MWFlMjk2MDM3NjhhIiwic2hvcnRjb2RlIjoidmNfcm93IiwiZGF0YSI6eyJ0YWJsZXQiOnt9LCJtb2JpbGUiOnt9fX0=\u00bb mobile_bg_img_hidden=\u00bbno\u00bb tablet_bg_img_hidden=\u00bbno\u00bb woodmart_box_shadow=\u00bbno\u00bb wd_z_index=\u00bbno\u00bb][vc_column 0=\u00bb\u00bb css=\u00bb.vc_custom_1496220834961{padding-top: 0px !important;}\u00bb]\t\t\t\n\t\t\t<div id=\"carousel-736\" class=\"wd-carousel-container  wd-wpb wd-rs-6a99c5c8e42fc  wd-posts wd-blog-element\">\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wd-carousel-inner\">\n\t\t\t\t\t<div class=\" wd-carousel wd-grid\" data-scroll_per_page=\"yes\" style=\"--wd-col-lg:3;--wd-col-md:3;--wd-col-sm:1;--wd-gap-lg:20px;--wd-gap-sm:10px;\">\n\t\t\t\t\t\t<div class=\"wd-carousel-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-carousel-item\">\n\t\t\t\t\t\t\t\n<article id=\"post-1238\" class=\"wd-post blog-design-masonry blog-post-loop blog-style-bg wd-add-shadow post-1238 post type-post status-publish format-standard has-post-thumbnail hentry category-streaming category-television tag-guide tag-news tag-sofa\">\n\t<div class=\"wd-post-inner article-inner\">\n\t\t\t\t\t<div class=\"wd-post-thumb entry-header\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-post-img post-img-wrapp\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1671\" height=\"941\" src=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones.webp 1671w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones-400x225.webp 400w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones-1300x732.webp 1300w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones-768x432.webp 768w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Streaming-en-Argentina-Wama-Producciones-1536x865.webp 1536w\" sizes=\"auto, (max-width: 1671px) 100vw, 1671px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"wd-fill\" tabindex=\"-1\" href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/tv-vs-streaming-donde-conviene-invertir-en-publicidad-en-argentina\/\" aria-label=\"Link on post TV vs. Streaming: \u00bfd\u00f3nde conviene invertir en publicidad en Argentina?\"><\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wd-post-content article-body-container\">\n\t\t\t\t\t\t\t<div class=\"wd-post-cat wd-style-with-bg meta-post-categories\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/category\/streaming\/\" rel=\"category tag\">Streaming<\/a>, <a href=\"https:\/\/dasherandcrank.com\/wama\/category\/television\/\" rel=\"category tag\">Televisi\u00f3n<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"wd-post-title wd-entities-title title post-title\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/tv-vs-streaming-donde-conviene-invertir-en-publicidad-en-argentina\/\" rel=\"bookmark\">\n\t\t\t\t\t\tTV vs. Streaming: \u00bfd\u00f3nde conviene invertir en publicidad en Argentina?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wd-post-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-post-author\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Posted by<\/span>\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/author\/tomas\/\" class=\"author\" rel=\"author\">Wama Producciones<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wd-modified-date\">\n\t\t\t\t\t\t\t\t<time class=\"updated\" datetime=\"2026-09-21T13:39:36+00:00\">\n\t\t\tseptiembre 21, 2026\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div tabindex=\"0\" class=\"wd-post-share wd-tltp\">\n\t\t\t\t\t\t\t<div class=\"tooltip top\">\n\t\t\t\t\t\t\t\t<div class=\"tooltip-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\" wd-social-icons  wd-style-default wd-size-small social-share wd-shape-circle color-scheme-light text-center\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener 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blog-style-bg wd-add-shadow post-1234 post type-post status-publish format-standard has-post-thumbnail hentry category-medios-digitales category-via-publica\">\n\t<div class=\"wd-post-inner article-inner\">\n\t\t\t\t\t<div class=\"wd-post-thumb entry-header\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-post-img post-img-wrapp\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp 1672w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-400x225.webp 400w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-1300x732.webp 1300w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-768x432.webp 768w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"wd-fill\" tabindex=\"-1\" href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" aria-label=\"Link on post Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?\"><\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wd-post-content article-body-container\">\n\t\t\t\t\t\t\t<div class=\"wd-post-cat wd-style-with-bg meta-post-categories\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/category\/medios-digitales\/\" rel=\"category tag\">Medios Digitales<\/a>, <a href=\"https:\/\/dasherandcrank.com\/wama\/category\/via-publica\/\" rel=\"category tag\">V\u00eda P\u00fablica<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"wd-post-title wd-entities-title title post-title\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" rel=\"bookmark\">\n\t\t\t\t\t\tPublicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wd-post-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-post-author\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Posted by<\/span>\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/author\/tomas\/\" class=\"author\" rel=\"author\">Wama Producciones<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wd-modified-date\">\n\t\t\t\t\t\t\t\t<time class=\"updated\" datetime=\"2026-09-21T13:27:44+00:00\">\n\t\t\tseptiembre 21, 2026\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div tabindex=\"0\" class=\"wd-post-share wd-tltp\">\n\t\t\t\t\t\t\t<div class=\"tooltip top\">\n\t\t\t\t\t\t\t\t<div class=\"tooltip-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\" wd-social-icons  wd-style-default wd-size-small social-share wd-shape-circle color-scheme-light text-center\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" target=\"_blank\" class=\" wd-social-icon social-facebook\" aria-label=\"Facebook social link\">\n\t\t\t\t\t\t<span class=\"wd-icon\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/x.com\/share?url=https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" target=\"_blank\" class=\" wd-social-icon 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data-source=\"shortcode\" style=\"--wd-col-lg:3;--wd-col-md:3;--wd-col-sm:1;--wd-gap-lg:20px;--wd-gap-sm:10px;\">\n<article id=\"post-1234\" class=\"wd-post blog-design-mask blog-post-loop blog-style-bg wd-add-shadow wd-col post-1234 post type-post status-publish format-standard has-post-thumbnail hentry category-medios-digitales category-via-publica\">\n\t<div class=\"wd-post-inner article-inner\">\n\t\t\t\t\t<div class=\"wd-post-thumb entry-header\">\n\t\t\t\t\t\t\t\t\t<div class=\"wd-post-img post-img-wrapp\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones.webp 1672w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-400x225.webp 400w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-1300x732.webp 1300w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-768x432.webp 768w, https:\/\/dasherandcrank.com\/wama\/wp-content\/uploads\/2026\/09\/Publicidad-en-Transporte-Publico-Wama-Producciones-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"wd-fill\" tabindex=\"-1\" href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" aria-label=\"Link on post Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?\"><\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<div class=\"wd-post-content article-body-container\">\n\t\t\t\t\t\t\t<div class=\"wd-post-cat wd-style-with-bg meta-post-categories\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/category\/medios-digitales\/\" rel=\"category tag\">Medios Digitales<\/a>, <a href=\"https:\/\/dasherandcrank.com\/wama\/category\/via-publica\/\" rel=\"category tag\">V\u00eda P\u00fablica<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<h3 class=\"wd-post-title wd-entities-title title post-title\">\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/publicidad-via-publica-vs-digital\/\" rel=\"bookmark\">Publicidad en V\u00eda P\u00fablica vs. Digital: \u00bfqu\u00e9 conviene para una marca?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wd-post-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-post-author\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Posted by<\/span>\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/author\/tomas\/\" class=\"author\" rel=\"author\">Wama 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href=\"https:\/\/dasherandcrank.com\/wama\/2021\/07\/23\/tv-vs-streaming-donde-conviene-invertir-en-publicidad-en-argentina\/\" rel=\"bookmark\">TV vs. Streaming: \u00bfd\u00f3nde conviene invertir en publicidad en Argentina?<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wd-post-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-post-author\">\n\t\t\t\t\t\t\t\t\t\t\t<span>Posted by<\/span>\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t<a href=\"https:\/\/dasherandcrank.com\/wama\/author\/tomas\/\" class=\"author\" rel=\"author\">Wama Producciones<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"wd-modified-date\">\n\t\t\t\t\t\t\t\t<time class=\"updated\" datetime=\"2026-09-21T13:39:36+00:00\">\n\t\t\tseptiembre 21, 2026\t\t<\/time>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div tabindex=\"0\" class=\"wd-post-share wd-tltp\">\n\t\t\t\t\t\t\t<div class=\"tooltip top\">\n\t\t\t\t\t\t\t\t<div class=\"tooltip-inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\" 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